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6 Easy Ways to Increase your Adsense Revenue
by: Scott Patterson
How much revenue do you generate from Google Adsense?

Recently there has been a lot of discussion about people who earn over $10,000 a month just from Adsense. Furthermore, there are rumors of a few individuals who earn over $1 million a year just from using the power of Google advertisements.

So what is Google Adsense and how can you use this program to earn a six-figure income?

About two years ago, Google created this program to help websites to monetize their web-traffic.

Here’s how it works:

Webmasters obtain a special code from Google which then displays targeted ads on their website. Whenever a visitor clicks on one of these ads, the webmaster earns a commission. Unlike other online businesses, there is no selling involved. All you need to do is get people to click on the ads.

Although this is an excellent way to generate an income, many websites are not effectively maximizing their Adsense potential. As a result, they are leaving a lot of cash on the table.

The question is how can you increase your Adsense revenue without increasing the number of web visitors?

The key to earning an income with Google Adsense is to have your ads match the rest of the site, making them look like part of your content. Your focus is to avoid having the Adsense blocks look like blatant advertisements.

The following are six ways that you can do this and increase your revenue at the same time:

1) Find the right place- Most website visitors read content that is in the middle of a webpage. As a result, the best place to put your Adsense block is in the top part of the page, at the beginning of your web content. You want to weave the Google Ads into your web content to give the appearance that they are extra links which expand on the information of the page.

2) Use the Large Rectangle-With Google Adsense, you have the option of picking different ad formats. Most of the time people opt to use the Leaderboard (728×90) or Wide Skyscraper (160×600) style ads. Unfortunately, this is the wrong choice, because both look like blatant advertisements. Instead smart webmasters have found that using the Large Rectangle (336×280) yields the best amount of click-thrus.

3) Ditch the border- Many people experience a sharp increase in Adsense revenue when they changing their border. What they change is very simple…they get rid of the border on their Adsense blocks. This is another way to make the advertisements look like useful web content.

4) Adapt the font- Whenever you write content, it should be the same font size and style as your Google Adsense block. This will help make it appear that the advertisements are a natural part of your website.

5) Match the colors- In addition to changing the fonts, you also should match the colors of your website. For instance, if your content is written in black, and your hyperlinks are blue, then the Adsense blocks should also be the same color. Again, this helps the advertisements appear to be normal web content.

6) Don’t have too many distractions- On a webpage, it is important to give web visitor a limited number of options. By having too many links and graphics, the web visitor might go to a section that doesn’t help increase your profits. While it is important to inform and entertain your web visitor, it is also vital that you monetize your site. So if the main focus of your site is to earn an income through Google Adsense, then get rid of all non-essential links and graphics.

By taking the time to implement these six simple steps, you’ll see a dramatic increase in the click-thru ratio of your ads. If added to all of the content of your site, your Adsense income will skyrocket!

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Position the Ad Blocks Properly

The location of the AdSense ads drastically effects the CTR. You don’t want

your ads on the right or left sides of the page (a location often used by new AdSense publishers). You want them as close to the top and middle of the page as possible.

That is one small change in this version of the ebook that can make a big, big

difference. Putting one large rectangle block below the content title on the page helps draw the visitor into clicking the ad. Once they’ve read the title of the article, the next thing they see are the ads, which they immediately associate with the content and are thereby induced to click–which is exactly what you want!

I was getting great CTR rates before by putting the ads above the title, but after

switching the ads below the title, my CTR rose by 26%! That means that for ever $100 a month I was earning before, I was now earning $126. Not bad for a simple change like that, is it?

Google now allows you to show 3 ad blocks, and you want to take advantage of

that. The other place you must put an ad block is at the end of the content, right after the article. If you can get it in above the author’s “About Box” (if there is one), that’s perfect. The reason is that if the visitor has read the article completely, it is very likely that they will be interested in ads pertaining to that article.

So the top ad block catches those who are interested in products and services

now, and the bottom ad catches those were wanting some education but are now

convinced that it’s time to look further.

But you get a third ad block to use, and if you aren’t afraid of cluttering your page

with ads (and that is a valid concern for some), you want to take advantage of it. If your

content is long enough, put the third ad block inside the content, and make your content wrap around it. This way you catch the visitors who get bored with the article. Maybe at first it held their attention, but they read all they care to read or were convinced early on and are ready to move on now. Put your ad block about half way into the text of the content so that you can give those visitors a place to “click away” from your site, a place that will make you money.

Finally, there’s the AdLink ads. In addition to the three ad blocks, you can place

one set of AdLinks on your page. If your navigation is in the left hand column of your site, put the 5-link AdLinks block above your navigation in whatever size makes it fit in well (200 x 90, 180 x 90, 160 x 90 or 120 x 90). That way the AdLinks links actually look like navigation on your site, and it induces people to click. If your navigation goes across the top of your page, use the wide AdLinks (728 x 15 or 468 x 15).

Bottom Line: Place one large rectangle ad block just below the title of your content on the page, and (if the content is long enough) one large ad block about halfway down the page (blended with the content), and a final ad block at the bottom of content, just before the “About the Author” box is there is one. Finally, put AdLinks on the page so that they look like navigational links.

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