| Hot: |  | | | | |
Google AdSense, it’s where Google pays website owners (“publishers”) to run ads on their sites. Google accepts paid ads from advertisers, and then shares this revenue with the publishers who allow these ads to be displayed on their sites. They pay based upon clicks generated from the publishers’ sites.
Many publishers have discovered that running Google AdSense ads is more lucrative, and less trouble, than marketing their own products or services. So an entire industry has sprang up around monetizing websites using AdSense and other pay-per-click programs.
Since MOST people I’ve communicated with aren’t earning four or five-figure incomes per month, let’s examine how you increase your chances of earning these amounts.
First of all, your website has to be on a topic (a niche) where people are spending lots of money. There are niches where advertisers often spend $40 – $50 per click… just to get visitors to their websites. Obviously, these visitors buy “things” on these websites that make it worthwhile to pay that much for the traffic.
In case you’re wondering what keywords any “sane” marketer would spend $50 on a single click for, read on…
Certain visitors to websites, that later convert to customers, could literally be worth thousands, even millions, to marketers. These marketers know the lifetime value of their visitors, and have the conversion rates calculated! Markets where customers can be this lucrative include legal/lawsuits, medical, higher education, real estate, new and used vehicles, investments, travel, and products offering residual income. There are many others.
I actually have a list of over 9000 keywords that I consult when building a new site, or optimizing an existing site. Doesn’t it makes perfect sense to create sites that attract visitors with a high value-per-visitor?
The keywords on the list above range from 93 cents to $108 per click. There ARE higher priced keywords but you probably don’t want to focus on them since the competition can be incredibly cutthroat. There are niches where your competitors will actually sabotage your efforts. Money does that to some people 
It makes economic sense to build a site around topics where people are actually spending money already.
It makes sense to target a market where people have money to spend – and they expect to spend it on products similar to yours. In that sense, you can even set up site designed to generate traffic for governmental agencies, foundations, charities, etc. It’s all about getting in front of the traffic and then re-directing that traffic to those willing to pay for it.
When setting up content sites, it’s important that you not violate the terms-of-service at the pay-per-click management firm that you plan on using. For example, Google actually tells you that you should not build sites just for their AdSense program. Yet, they need sites to display their customers’ ads in order for their program to work.
It’s a delicate balancing act. Google wants to deliver relevant clicks to their customers. They know that traffic coming from “junky” or “spammy” sites may not convert as well for their customers. This would lower their customers ROI, and lead to many unhappy customers. This would drive Google’s customers to their ever-growing competitors.
Google wants webmasters that have quality, targeted traffic to run AdSense Ads. When you set up a free blog on Google’s Blogger.com they even have the AdSense invitation “programmed” into the signup process.
So how DO you win the Google AdSense War and get your share of that multi-billion dollar advertisers’ revenue stream? You build high-quality content sites that focus on niches where people are spending money. It’s as simple as that. You let those already doing it teach you what works best – it’s a easy as that!
Example:
John creates an Google AdWords ad about used BMW car parts, and want the ad to appear on pages that are relevant to BMW car parts.
Brian runs a community page for BMW fans, and have a section on his site about buying and selling BMW car parts.
One of Brian’s visitors clicks on John’s Ad, and John is charged x $ for this click. Brian on the other hand is awarded with x $ by Google for serving the ad, and the resulting click.
So what does that mean for you as a Adsense Publisher ?
Unfortunately Google doesn’t reveal what a click is worth, so you can only do a bit of qualified guessing using these Adsense Tools.
Some clicks range from $0,00 and are seen to go over $50 !
To continue a bit on our earlier discussion about writing content relevant web pages, you should place serious consideration on the keywords that you want to target with your pages.
Lets take our example on John and Brian again.
For the sake of argument, lets say that John is willing to pay $10 for each click on his ads.
Then let us bring Greg into play as well, he is also creating an add about selling BMW car parts, however not used ones but new. Greg is willing to pay $0,10 for each click on his ads.
Brian’s pages was targeted towards selling BMW car parts. So this means that there’s is a good chance that both John’s and Greg’s ads will appear at Brian’s Adsense ads. This means that Brian is serving Adsense ads that are paying a percentage of both $0,10 and $10.
Now, what if Brian changed his pages to target buying and selling USED car parts ?
Since Google Adsense constantly try’s to serve the most content relevant ads, it is very likely that Brian will begin serving John’s $10 AdWords ad, that he will earn a percentage of. Brian’s pages are still about the same subject, and with the same content – just targeted against a higher paying niche keyword.
Ask yourself, would you rather earn a percentage of 10 clicks on Greg’s ad or a percentage of 10 clicks on John’s ad??
If you are looking for a nice extra advertising income, Google adsense can in many cases be the answer.
Independent statements made by users on the internet shows that some advertisers are earning from less than 1 dollar a day and to way above several hundred dollars a day with the Adsense program.
We cant and wont make any promises to what your Google adsense income will be, but we can promise you that if you read through the sections of this website, you will have the best foundation for succeeding with Google’s Adsense program.
The Adsense Scammers usually use some very intriguing ad copy (marketing text) on their websites, and tries to lure new customers in with screenshots claiming big Adsense income or big increases in Adsense income from a certain date and forward. The truth about most of these screenshots are sadly, that anyone can do such a screenshot – and then alter it in any graphics program like Adobe Photoshop. The image then reflects a very “coloured” truth, and this is possible due to the changes Google has made in its policies to allow publishers to disclose their earnings, but on the same time not to allow publishers to reveal impressions, clicks and ctr.
So what kind of products should you be careful about purchasing ?
The Adsense scam products can actually be categorised into the following:
1. “The BIG Adsense Secret” E-book.
Adsense Scam claim: Several websites claims to have the “unrevealed Adsense secret” that you simply can’t live without! Usually it is claimed that these secrets will “skyrocket” your Adsense earnings virtually overnight. You can buy yourself access to this “untold information” for only $30-$100.
Adsense Fact: There are no secrets to reveal about Adsense. Anyone can earn with Adsense, and to improve performance read up on ad placement, ad colours, website content and website traffic. All this information is freely available here on Adsenseguide, and can also be found on various forums on the internet.
2. “Million Dollar Keyword Lists”.
Adsense Scam claim: When you purchase a list of “fresh top paying keywords” you can literally skyrocket your Adsense earnings, simply by changing a few words on your pages. These scam sites claims that they have developed new techniques to finding these keywords, and that their members/customers are making a “killing” creating pages based on these keywords. It is not unusual to meet claims of people making $10-$20 per click using these lists. The Adsense Scam Keyword lists can be yours either on a monthly subscription from $20 per month, or for purchase for anything from $20-$200 per list.
Adsense Fact: Yes, you can improve your earnings per click by changing/optimizing your page content. However, the obscene claims of clicks that pays $10-$20 or more are nothing more then “clever” marketing in 95% of the cases. The reason is that Google (and the advertisers), are very selective about which sites that are allowed to display these high paying keywords.
3. “Automated Adsense Software”.
Adsense Scam claim: This is one of my “favourite” Adsense Scams! Visitors are encouraged to purchase some “set and forget software” that will generate Adsense income on “auto pilot”. Most of the software does nothing more then steal (yes, I said steal) content from sites through various scraping methods (reads a webpage and gets the content from it, or through rss feeds). All you will have to do is upload the script to your website, enter a few details and the script creates thousand of content pages – just waiting to put cash in your pocket. Each of these “unique Adsense cash scripts”, can be yours for somewhere between $100-$1000+.
Adsense Fact: Scripts can be good to help you in the process of writing content (note: Writing). This is usually called CMS scripts (content management systems), and is a great way to create your design once, and from then on only focus on writing content for your pages in a simple web based text editor.
4. “Read/Listen – Learn to how I made thousands with Adsense”.
Adsense Scam claim: Often these reports and e-books tells you to purchase this and that software, so that you have anything you need ready at hand. These Adsense reports and Adsense e-books are sold from anywhere between $9.95 and up to over $100. Lately it seems that these reports and e-books have “evolved” a bit, so that you now can simply listen to the author or even view a few “power packed videos” online.
Adsense Fact: The real fact is however, that 95% of these products are nothing less then created to scam innocent people like you to pay. Flashy e-book covers, income statements / examples – usually both Adsense screenshots/checks, affiliate checks, bank statements are all displayed with the only purpose of talking to your greed.
Stumble Upon
Del.icio.us
Buzz
